Graduation is almost here, and if you are not sure what to get the seniors on your list, take a look at our top picks from the Vera Bradley Class of 2013!
My mother's two favorite things are good endings and great new beginnings. As a child, every morning she would get me ready for school, or church, or even just to play. The last thing she would do is put a a bow in my hair before sending me out the door. When she put the bow in my hair, I knew we were finished. It was her way of putting the perfect ending on our morning routine of getting dressed and the beginning of a great new day. Every day, I see the same thing happen at The Other Side. A customer comes in and we begin the process of helping them select a gift for a friend, a parent, or spouse. We consider all the choices until we find the perfect item. Then we move on to the process of getting it dressed. What will this gift wear? There are boxes and and bags and beautiful paper and ribbon. Lots and lots of ribbon. The last thing we do to any gift before it leaves the store is put on its bow. In the same way my mother ended our morning routine with a bow, it is her desire that every gift that leaves the store should be dressed in beautiful paper and be topped with a beautiful bow. While it may be the last thing we do before the package leaves the store, it is the first thing the recipient of that gift sees. It is the great beginning of their experience of receiving that gift. What got me thinking about these bows in the first place is the fact that the people receiving the gift always want to save the bow. Last year I began to notice a small collection of Other Side bows on my roommate's door. She was saving the bows off of all the gifts I had given her. More recently, at a baby shower for Lydia Moore (Congratulations again, Anita and Brandon!), I noticed that the bows were being put into a separate bag. I was so intrigued by the fact that someone who works at The Other Side and has made more bows than she probably ever thought possible would want to save that bag of slightly smushed bows. I have been curious about those who save their Other Side bows. I suppose it is possible that they save them simply because they don't want to be wasteful or because they may want to use them later. It may be, though, that by saving those bows, they are also saving the experience. Saving the bow is like holding on to the joy of that experience for just a little while longer. With the new experience of beginning to write for the blog, the Other Side bow seemed fitting as the best place to start. It is the first thing you learn to do as an employee, and the last thing we do for our cusomers before they head out the door. Through that bow we’ve been able to be a part of thousands of your experiences for more than fourteen years, and we would love for you to share them with us. If you have Other Side bows tucked away, comment below or leave a picture, and tell us your experience! |

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